Bangalore Sweatbox

A place for the youngsters to hang out and families to shop

The Hindu

# Malls attract a wide cross section of people
# Brands are categorised product wise
# Different labels are able to feed off one another
# Restaurants and cafes do the best business

BANGALORE: Malls have moved from being the latest fad to a noticeable part of our lives. It is where youngsters go to "hang out", families go for an outing, shopping enthusiasts go on a buying spree, and where various brands desperately seek some space for themselves. But, why there is the desperation? The question many seem to ask is whether these outlets do any business at all. With the majority of people content with various forms of recreation such as movies alongside plain window shopping, does any actual buying take place?

"Why not? Obviously the business is good, or else this wouldn't have been running successfully for two years now," says Naresh, one of the department managers at Bangalore Central. He explains the mall's layout strategy as the key; "It is a seamless mall".

#    posted by Mark Pritchard @ 10:17 PM